crossrelations
Ein silberfarbener Allesschneider der Firma Graef steht auf einer Holztheke. Dahinter steht ein Mamorbrett mit Honigmelone mit frisch geschnittenem Seranoschinken.

GRAEF

GRAEF’S ALL PURPOSE SLICER VS. FOOD WASTE

For the renaissance of the all-in-one slicer, we designed “SlicedKitchen – The Kitchen of Fine Cuts” and staged it with the themes of enjoyment, creativity, and a sustainable household. Through new thematic focuses, the kitchen classic thus became a tool with zeitgeist.

No Food Waste
Since then, a study has proven the sustainable benefits of an all-purpose slicer: Bought in one piece and cut only when needed, bread and deli meats stay fresh up to the last slice. That means: less food waste and less packaging waste. The recommendations were published in a storage ABC which highlighted the correct storage of different foods for maximal freshness.

We present the new brand world and the sustainability claim in an e-magalog, at the point of sale, in social media and in a public campaign together with the Burda Verlag.