IN CRISIS, THE CHARACTER SHOWS*
- AND GOOD PREPARATION
Today, more than ever, companies are in the public eye. When problems and crises suddenly arise, only those who have prepared for communication in an emergency in advance can survive – and meet them with an attitude.
To remain capable of acting even under difficult conditions, potential crises must be analyzed in advance, early warning systems must be implemented, and existing communication structures reviewed. Elaborate communication plans, checklists and prepared media can win back valuable time in the event of a crisis. Rehearsals reveal weaknesses early on and help raise employee awareness.
Manufacturers, the supply chain, and retailers must be able to base their actions on trust. Transparency, dialog, and attitude create credibility. And in a digital environment, they present a never-ending challenge for marketing and communications. What does this have to do with sustainability? Quite simply: Companies that have a convincing sustainability profile can build on stronger trust and get through the crisis faster.
crossrelations has many years of experience in communication around corporate and product crises. In the food sector in particular, we have carried out numerous recall campaigns over the years, from crisis exercises and the establishment of crisis management systems (in accordance with IFS) to extensive crisis support.
* Helmut Schmidt
OUR STRONG NETWORK FOR EFFECTIVE FOOD CRISIS MANAGEMENT
A minor contamination. A missing bold print in the declaration. Foreign objects. The food warning is out or ordered by the authorities? Then the clock is ticking. If you are a manufacturer, supplier, or retailer in a food crisis, you need experienced partners by your side very quickly. Together with our partners from the most renowned German law firms for food law and leading laboratories, we are available to our customers not only at short notice for support in an emergency. For many years, we have been preparing food companies for such events in well thought-out, realistic scenarios. With specific exercises, we play out product and confidence crises largely in real time.
A special feature of this tried-and-tested network is that the high-quality legal advice remains closely interlinked with the communications performance at all stages, whether facing the authorities, customers, or consumers. Legal advice also pursues the goal of not only legally securing the company concerned, but also keeping it capable of communicating.
With crossrelations, you have a partner with crisis experience at your side. Of course, we also support you operationally in acute crises. If necessary, around the clock.
RECOGNIZING ISSUES AT AN EARLY STAGE
Companies constantly operate in the area of conflict between a wide variety of interests and stakeholders. Early identification and management of communicative risks and opportunities is therefore of great strategic importance.
Systematic issues monitoring enables management and communications to identify and deal with risk issues in good time. It prepares you for public disputes and helps you communicate your own position in good time and protect your reputation. Our regular issues reports enable you to detect early signals of potential crises.
RECALL AFTER LISTERIA CONTAMINATION