We live in times of increasing globalization, regulation and market concentration, as well as an even tougher competitive environment. This means that corporate decisions regarding objectives and strategy must be made ever more quickly and often profoundly. At the same time, digitization ensures that CSR becomes more measurable – also from the perspective of the stakeholders.
In this setting, it is the task of corporate management to provide its stakeholders – and above all its employees – with orientation and to seek understanding, trust and support for the corporate guideline. Communication plays a key role here.
Successful CSR requires not only active discussion of one’s own position, but also continuous and authentic dialog with stakeholders. Those who only talk and do not act quickly lose trust and credibility.