Food alerts are at a record high. Unfortunately, the same cannot be said for the industry’s communications. Why is that? How have food warnings and their communication changed?
Those who recognize opportunities and risks at an early stage can remain fit for the future and strong in innovation. Media observer Oliver Heyden from pressrelations presents his research method FirstSignals in an interview.
Suspicion of food contamination arises. Now things have to move quickly: Prepare a recall, be ready for consumer inquiries, minimize the damage. With the right preparation, processes run more smoothly.
Explosive footage. Unclean handling of meat. The journalistic story is perfect. And the damage to the food producer is great. A plea about responsibility by Andreas Severin.
Highest product quality at all times – a goal that every company strives for. But even in the event of a defect, you should be well prepared to avert greater damage. An interview with attorney Dr. Markus Grube.
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